Marc Gunther: “Take Small Steps to Go Blue”
To attack big environmental problems, start with small steps. So says Adam Werbach—activist, author, advertising man and one of the more interesting people working in the sustainability movement today. Werbach is the former president of the Sierra Club, the author of Strategy for Sustainability: A Business ManifestoSaatchi & Saatchi S
He’s behind a Saatchi project called DOT – do one thing – that is inspired by the PSPs – personal sustainability projects
Is this the way to curb climate change, stop the loss of biodiversity, save tropical forests and the like? Or do people screw in a CFL bulb and then figure they’ve done their part?
Werbach argues that small steps lead to big things. “Change begets change,” he says. “Recycling and energy conservation—once you start remembering to do that, you’re remember to do other things.” Read more at Marc Gunther’s blog