A new twist on cause marketing “Win One Give One.” Kids enter to win a computer using a code on their box of Fruit Snacks…if they win Betty Crocker will donate a computer to a kid in Africa. This campaign has already led to the donation of thousands of laptops to kids in Africa. These computers come from a partnership between General Mills and One Laptop Per Child. You have to tip your hat to the planners at Saatchi NY who understand that kids want to give and get in equal amounts (okay sometimes get a little more).

While this does not solve ingredient questions around sugar and preservatives it does…
make kids feel larger than life and is great way to teach them Nothing Is Impossible

http://winonegiveone.com/#/drum-circle/

Thoughts on this ad?