At ACE , we are meeting teens across America that are challenging the status quo, innovating everyday toward a cleaner, brighter future. It’s our job to highlight their work, support them, and bring others into the fold.

For today’s teen green innovation, I bring you to an event of utmost importance: prom. Where to begin. Can you remember yours? Join us as we go on a quest for the green prom dress and challenge teens to Do One Thing (DOT) greener this prom season.  Read more...

The honest answer to that question is maybe. “Future Friendly” P&G’s new sustainability platform will set out to save water, save energy, reduce waste and make sure products are sustainability manufactured. But for those true greenies out there this may not be enough to win you over yet.

Future Friendly demonstrates that no brand can afford to not have a strategy for sustainability.

Over the last 20+ years non-profit organizations have forged great partnerships with corporations. The ability to raise money at the scale of the problem while helping a brand align its self with a great cause has been unavoidable. Many refer to this type of marketing as Cause Marketing.  Read more...

To find your own way is to follow your bliss. This involves analysis, watching yourself and seeing where real deep bliss is — not the quick little excitement , but the real deep, life-filling bliss – Joseph Campbell  Read more...

This post comes to us all from the good people at Saatchi & Saatchi Lonsdale  Read more...

A new twist on cause marketing “Win One Give One.” Kids enter to win a computer using a code on their box of Fruit Snacks…if they win Betty Crocker will donate a computer to a kid in Africa. This campaign has already led to the donation of thousands of laptops to kids in Africa. These computers come from a partnership between General Mills and One Laptop Per Child. You have to tip your hat to the planners at Saatchi NY who understand that kids want to give and get in equal amounts (okay sometimes get a little more).  Read more...