Last week the Times of London reported that Ben & Jerry’s was hard at work on a new “freeze at home” ice cream that wouldn’t need to be refrigerated until you got it home, saving energy throughout the supply chain. But if this is true, Unilever -parent of Ben & Jerry’s- doesn’t want you to know yet and promptly denied the story.  Read more...

I moved this weekend – and, unfortunately for me, as a Core Blue consumer I had to make some needlessly complicated ethical decisions about it. Here’s the story about one of those decisions.  Read more...

Anna Farmery from the Engaging Brand Blog interviews Adam on:  Read more...

• What is a strategy for sustainability – is sustainability a strategy or a means to an end?
• Does sustainability cover the changing human demographics?
• The need to realise that the human demographic shift will affect consumers as well?
• Will big business models survive?
• What is the role of business in changing our behaviours vs the Government vs the individual?
• How do you create engagement with sustainablity?

I once was at a small art opening at a new gallery in San Francisco filled with svelte smart-looking people who all seemed to be talking about the modern relevance of surrealism, while drinking bright blue cocktails.  A forty-something man with a tightly trimmed beard approached me.  “You’re Adam Werbach right?”  he said, stepping into the space that pegged him as a Seinfeldian close-talker.  Read more...

By Sustainable Industries – Brian Libby: “At the heart of Strategy For Sustainability by Adam Werbach, former Sierra Club president and an executive with advertising giant Saatchi and Saatchi, is businesses being more keenly tuned to societal, technological and other trends, and being able to adapt to change. As is common to this genre, Werbach mixes advice and analysis of changing business climate with success stories featuring large companies such as Wal-Mart and Xerox that have realized profits through energy efficiency and other sustainability strategies.” Read more at Reuters

Smart businesses, organizations and communities are realizing sustainability is the only sure bet for thriving in perpetuity in a fast-changing world, says author Adam Werbach, Global CEO of Saatchi and Saatchi S and a former president with the Sierra Club. ‘Sustainability is bigger than a public relations stunt, bigger than a green product line, bigger even than a heartfelt but part-time nod to ongoing efforts to save the planet,” says Werbach. “Imagined and implemented fully, sustainability drives a bottom-line strategy to save costs, a top-line strategy to reach a new consumer base, and a talent strategy to get, keep and develop employees, customers and your community.’” Read more at The Hamilton Spectator

“Though ‘an organizer at heart,’ Adam Werbach has become an iconoclast in environmental circles. Werbach got started young, presiding over the Sierra Club when most people his age were unpaid interns. His ‘death of environmentalism’ speech in ’06 emitted shockwaves (which he spoke to us about in detail). But when he started working for Wal-Mart, there were accusations of desertion. He is now leading the charge at Saatchi and Saatchi S, the mega-marketing firm’s sustainability arm. According to Adam, the green bubble has popped and it’s time to meet people where they’re at. It’s time to get real. Listen to the podcast at Treehugger Radio

“When it comes to creating campaigns that move people, help shift planetary conditions and make companies money at the same time, Saatchi S is the master. ‘Imagine a billion people changing how they live, changing the things they buy,’ the company says. ‘Imagine being a part of that.’ That’s Saatchi S’s goal, and the company is well on its way toward reaching it. Though an unmatched blend of sustainable insights, spot-on brand strategy, thought-provoking creative (check out the new Prius campaign from Saatchi LA), and global reach, Saatchi S takes its clients to a leaner, cleaner, ‘bluer’ future.” Read more at Fast Company

“What do a category-5 hurricane and a global big box retailer have in common? For Adam Werbach, these two seemingly unrelated entities gave him inspiration for a more comprehensive look at sustainable systems thinking, and how this thinking is essential for moving forward in an unpredictable and rapidly changing world. Opening his new book, Strategy for Sustainability: A Business Manifesto, Werbach shares a personal take on the Hurricane Katrina disaster. He recounts a trip he took to New Orleans in 1997 to brief the Mayor’s office on climate change, and the potential catastrophic effects it could have on their city.” Read more at Triple Pundit

“If you’re involved in driving sustainability into your organization, you’ll understand how hard it can be to get everyone to understand what sustainability really means, and then get them to commit to making it part of their business practice. This shouldn’t be the case, but it is. In     Adam Werbach’s new book, Strategy for Sustainability: A Business Manifesto, he insists that sustainability is no longer an optional part of business— it’s a question of corporate survival. How you make that a reality is the tough part, and his goal in this book is to tackle that.” Read more at Green Business Canada