DOTs
Help us reach our goal of 1 billion people practicing personal sustainability through Do One Thing (DOT)
Latest DOTs
Jessica Appelgren: I'm paying attention to my OPower energy report and am trying to change behaviors like when I wash clothes. Hopefully, I'll beat my neighbors soon!
May 2012
Corey Walker: Ill Continue to pick up trash when I see it, and to continue to recycle.
“The thesis of Werbach’s book is arrestingly simple: harness corporations’ capabilities, exploit their aversion to outcomes (like disease, climate change, and poverty) that are ultimately bad for creating a durable business, help them steer by a tall star, and then their innovations can help everyone. After all, corporations do rule the world, so how would you have them do it? (Of the world’s 150 largest economic entities, the majority are companies, not countries. Wal-Mart in 2007, for example, was No. 33, bigger than Sweden.)” Download the Stanford Social Innovation Review (160Kb, PDF)
Adam Werbach, Author, Global CEO of Saatchi & Saatchi S and one of the world’s leading experts in sustainability, joins Maria Surricchio to discuss the core ideas in the book. Adam works with companies like Walmart, P&G, General Mills and WellPoint that have nearly $1 trillion in combined annual sales, in countries as diverse as China, South Africa and Brazil to mention a few. Read more at Sustainable Life Media
“Adam Werbach’s environmental stance remains unchanged. It’s his methods that have altered. “In some ways I’m an unlikely business consultant,” he says. Last year, Werbach’s consultancy, Act Now Productions, merged with Saatchi & Saatchi to become Saatchi and Saatchi S, of which Werbach is CEO. The new company helps its corporate clients to create sustainable strategies. The “S”, of course, stands for sustainability.” Read more at Director Magazine
“The May 24-26 meeting of more than 500 business leaders will issue a call for governments to set clear long-term climate policies when they meet in Copenhagen in December to try to reach a new global climate pact to replace the Kyoto Protocol…”Oil companies are talking about their renewable energy portfolios but investing in fossil fuels,” said Adam Werbach, chief executive of Saatchi & Saatchi S, a marketing and consultancy company.”This is the amazing effectiveness of PR (public relations) in the last decade.” Read more at Reuters
“Adam Werbach, a highly controversial environmentalism guru in America, is the man behind the Blue movement. He was founder of Act Now (which Saatchi’s in the US bought and renamed Saatchi S). He believes that green tokenism isn’t enough and in many cases bad as it allowing consumers to do token things, which means they think they are making a difference when they really aren’t. As he says, “most people say they care but few really act.”" Read more at BrandRepublic
Consumers are experiencing “green fatigue” and need to be shown the benefits of going green, Adam Werbach, CEO of Saatchi & Saatchi, told CNBC. Jacqueline Novogratz, CEO of Acumen Fund, joined the discussion.
“Environmentalists and climate change contrarians (though no one denied the reality of global warming) squared off last night over the issue during a debate. Arguing that climate change must be halted: journalist and would-be politician Oliver Tickell; former Sierra Club president and environmental consultant Adam Werbach of public relations firm Saatchi & Saatchi; and consultant and business school professor L. Hunter Lovins of Natural Capitalism Solutions.” Read more at Scientific American
Article by Adam Werbach. “Particularly in these tough economic times, it’s critical that we address the basic needs of people first, ideally by saving them money through sustainable innovations. But I have no time for 800-thread count recycled organic bamboo sheets right now. It’s an excellent green innovation, but surely not Blue. We are preparing for a world with 9 billion people, and we already have plenty of suffering on the planet to deal with.” Read more at Environmental Leader
Article by Adam Werbach. “In a few short years, sustainability has gone from the fringes right to the heart of business purpose. Sustainability is affecting business strategy on every level and from many directions: increased competition, the drive for innovation and differentiation, a tougher regulatory environment, and pressure from consumers who demand green credibility on the one hand but are deeply cynical of corporations’ “green” credentials on the other.” Download full article here
“The thesis of Werbach’s book is arrestingly simple: harness corporations’ capabilities, exploit their aversion to outcomes (like disease, climate change, and poverty) that are ultimately bad for creating a durable business, help them steer by a tall star, and then their innovations can help everyone. After all, corporations do rule the world, so how would you have them do it? (Of the world’s 150 largest economic entities, the majority are companies, not countries. Wal-Mart in 2007, for example, was No. 33, bigger than Sweden.)” Download the Stanford Social Innovation Review (160Kb, PDF)
Consumers are experiencing “green fatigue” and need to be shown the benefits of going green, Adam Werbach, CEO of Saatchi & Saatchi, told CNBC. Jacqueline Novogratz, CEO of Acumen Fund, joined the discussion.
Article by Adam Werbach. “In a few short years, sustainability has gone from the fringes right to the heart of business purpose. Sustainability is affecting business strategy on every level and from many directions: increased competition, the drive for innovation and differentiation, a tougher regulatory environment, and pressure from consumers who demand green credibility on the one hand but are deeply cynical of corporations’ “green” credentials on the other.” 
