September 23, 2011 | Posted by Factopia | 4 Comments
August 30, 2011 | Posted by Factopia | 1 Comment
Pepsi vs. Wall St.: Why Should a Soda Company Try to Be ‘Good for You’?
By Adam Werbach
Can a multinational company be an innovative force for good in a world of corporate bean-counters and hard-nosed investors? A brown sugary soda maker is teaching us how.
There is a new Pepsi ad you’ve likely seen where Santa Claus is getting down with his elves on a tropical island. Dressed in a tacky Hawaiian shirt, he saunters up to a tiki bar and orders a Pepsi. “But Mr. Claus, I thought you had a deal with … you know!” the bartend asks. “I’m on vacation,” St. Nick says with a wink and a fist bump.
The ad seems harmless enough. But it actually represents an important step for Pepsi and a dangerous inflection point for corporate social responsibility and social media causes. That sounds histrionic. It’s not. Read more...
August 30, 2011 | Posted by Factopia
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Read the original by Adam Werbach at Atlantic.com
By 2050, the world will contain 10 billion people, the UN now predicts, but we shouldn’t see the statistic through the failed lens of population control
Could the best way to stabilize the world’s population be to not talk about population?
The UN now predicts that the human population of the planet, long predicted to level out at nine billion people, will now most likely reach 10 billion people by the year 2050. The new projections offer an opportunity to move beyond the flawed framework of population control and towards global activism on behalf of women. Read more...
May 15, 2011 | Posted by Factopia