Adam’s Twitter Facts: January 16-31, 2011

Get Adam’s Tweets in real-time by following @adamwerbach on Twitter.

500K UK consumers would buy electric car, but suffer “range anxiety” http://ind.pn/dYkDkE
US  C02 emissions decline for 2 yrs. India is now 3rd largest emitter. http://bit.ly/gg1vcZ
The UN audited 24 ecosystem services — 2/3 are in decline. http://bit.ly/gKZ31u
43 countries showed > 50% reduction in malaria cases in past 10 years. http://bit.ly/gJ9V63

Adam’s Twitter Facts: January 1-15, 2011

Get Adam’s Tweets in real-time by following @adamwerbach on Twitter.

Twice as many young adults in the US bowl as ride bicycles, says US Census.
Nonylphenol ethoxylates are being replaced with alkyl polyglycosides. http://bit.ly/eMkg00
Could Facebook be the future of insurance? [YES] http://bit.ly/hHnGLV
Deforestation is responsible for 15% of total ghg emissions annually. http://bit.ly/iad3zd
Global investment in clean energy $243B in 2010, surging 30% from $186.5B in 2009.

2011 — The Year of Small Changes

Here’s my latest piece from The Atlantic.com

Small Initiatives, Big Impact:

What Will Drive Sustainability in 2011

2011 will be the year of small sustainable changes. The year has barely started and a raft of new sustainable initiatives among companies and municipalities is rocketing forward.

  • British Columbia is banning incandescent light bulbs.
  • P&G’s Auburn, Maine plant achieved zero-waste to landfill.  Caterpillar announces two plants in the UK achieve the same distinction.
  • Kun_Tiqi is releasing a surfboard made out of 90% renewable and natural materials.

Happy New Year

Happy New Year to you.

The beginning of a year is always a great excuse to start a new sustainability effort at your company or organization. There’s something hopeful in the air at the beginning of the year, before the screws start tightening around budget controls and legal restrictions.

Adam’s Twitter Facts: December, 2010

Get Adam’s Tweets in real-time by following @adamwerbach on Twitter.

A better Post-It? And made from wood waste -http://bit.ly/hh6rus via @mvellandiFri Dec 31 2010 22:51:01 (GMT) via TweetDeck
“The mind that is not baffled is not employed…” Wendell Berry via @leahlambFri Dec 31 2010 21:46:01 (GMT) via TweetDeck
Congrats @ColorOfChange on your 5th year. Timeline of accomplishments: http://bit.ly/e8JqVl via @gigibsohnFri Dec 31 2010 20:03:02 (GMT) via TweetDeck

DOT hits Syracuse University

The Sife team at Syracuse University is bringing DOT to Syracuse University.

What do you think will happen when a small group of committed students get together for a common goal? We know one thing is for sure, we will find out!

Saatchi Sweden Wins Green

Congratulations to Saatchi Sweden for winning Best Green Mixed Media Award (Integrated)
for their “Toyota Glass of Water”

Toyota Auris joins the Hybrid Family

original post (http://championsleague.saatchi-ch.com/?p=613)

After Prius, Toyota have now taken their full-hybrid system and put it in their new, good looking hatchback; the result is the new Auris Hybrid (or “Auris HSD”). The first full-hybrid powertrain in the C-Segment (Golf segment). Thanks to Hybrid Synergy Drive technology the car’s energy is literally recycled as you drive and store it in the car’s battery system.

Nike out in Front


I’ve been really impressed by Nike’s considered program and I profiled them in my book — but they never until now have shared their design tools with the public.

There are definitely some lessons here about how to use internal benchmarks for progress and how to share internal tools externally to build open collaboration.

Adam Werbach Wins Hall of Achievement Award

November 16th Adam is honored and named to the Advertising Hall of Achievement in NYC