Rethinking the Value of Educating Employees

Here is a new article by Judah Schiller, CEO of Saatchi & Saatchi S N.America in the Huffingtonpost.
“Now more than ever, there exists a clear confluence of the human desire to be empowered with education and the urgent need for Fortune 500 companies to have employees who think more innovatively and who can be active participants in helping their companies become better corporate citizens of the future.”

Read the rest at Huffingtonpost

Nourish is leading the way


In the spirit of celebrating great work from Saatchi S alumni, Seth Nickinson original member of the Saatchi S team is doing ground breaking work with Nourish. Nourish is working hard to increase food literacy in schools across California and beyond. “Nourish combines television programming, short films, web content, and learning tools. With a distinctly positive vision, Nourish celebrates both food and community. This week Nourish launched its newest curriculum, “The Nourish Middle School Curriculum Guide offers a rich set of resources to open a meaningful conversation about food and sustainability. Beautifully designed and brimming with big ideas, the materials contain a viewing guide, six learning activities, action projects, student handouts, suggested resources, and a glossary.”

Climate Change Denier as Chair of Climate committee in Congress?

The new majority has taken over the House and there is already one precarious leader who is trying to assert their new role.

Excerpt from Adam’s new piece in the Atlantic

“Representative John Shimkus of Illinois is vying to chair the House Energy Committee as the Republicans organize their caucus. Shimkus would have jurisdiction over any global warming legislation to come through the House of Representatives in the coming session if appointed. Shimkus is an unlikely victor, as Representative Joe Barton of Texas has seniority. Shimkus has served on the committee since 1997, and promises a more aggressive approach than Representative Fred Upton of Michigan, his other competitor.”

On the Road

Saatchi alumni and SF photographer Jayms Ramirez has spent the last month shooting for three NGO’s in Mexico, Belize and Peru. His work captures the spirit of ProWorld’s mission to empower communities, promote social and economic development, conserve the environment, and cultivate educated compassionate global citizens. ProWorld facilitates the success of 6 global NGO’s from its San Francisco Headquarters. Let these pictures inspire you to check out their website and support their mission. Many of their projects focus on clean burning stoves, water filtration and social issues facing impoverished communities

Climate Literacy

It was great to read today that our partner Alliance For Climate Education (ACE) was featured in Time magazine. The article does a great job highlighting the tremendous work ACE is doing to increase Climate Literacy among high school students.

Impossible Brief

There are few challenges that compare to the Israeli & Palestinian conflict. Many people offer pessimistic views of any viable solution. That is why Saatchi & Saatchi Tel Aviv helped to launch the Impossible Brief. The Impossible Brief was borne out of the BBR Group, a collection of creative agencies which includes both Israeli Jews and Arabs. Together, they wanted to help bring their communities closer together, to use creativity as a force for positive social change in a politically troubled region. In a culture that believe nothing is impossible this is a brief worthy of that belief.

‘We Agree’: Chevron’s Latest Ad Campaign Is a Failure

Oct 21 2010, 4:50 PM ET By Adam Werbach in The Atlantic
Chevron’s decision to launch a splashy ad campaign with the tagline “We Agree” was hardly the first time that a global energy company has spent millions of dollars trying to enhance positive perceptions of their brand by pivoting away from public opposition. But it may be one of the last times that we see energy companies trying to saddle up to members of the public as if they were a potential date at a Georgetown bar.

Here come the Millenials

Across the United States and around the world, future business leaders are working on a new business plan. They believe in business but most of all they believe business can make the world a better place. They are expanding the meaning of profit and they believe they can win.

On October 1-3rd at William and Mary University, undergraduate business students, corporate executives and university faculty gathered for the inaugural Corporate & College Collaborative for Sustainability. The event was designed to connect today’s leaders in business and sustainability with student and faculty leaders on college campuses.

How to Drive U.S. Clean-Energy Job Growth? Collaborate With China

Adam’s Recent post in the Atlantic

Oct 4 2010, 10:08 AM ET 6

Small homes are a part of the character of San Francisco. So when the owners of the largest residential lot in the city announced their plans to increase the footprint on their nearly one acre property, the neighbors went to battle. Located in Monterey Heights, the “Asian Beverly Hills” of San Francisco, the home belongs to the Chinese Consulate, and is therefore afforded special protections by the Vienna Convention on Diplomatic Relations. The diplomatic mission could do as they pleased. Still, they pursued a diplomatic solution to help appease their neighbors, and soon after began construction on a seven-bedroom, two-bathroom, two-sitting room and two-tearoom add-on to the compound.

Adaptation/Extinction Story in the SF Chronicle

Adam Werbach is thinking about the plight of the axolotl, an impossibly cute salamander that is going extinct in the wild. There are fewer than 1,000 of the small blue-eyed creatures living in a lake in Mexico. Yet it can be ordered online for home fish tanks.

In a new hand-bound illustrated book, “Extinction/Adaptation,” Werbach, the former head of the Sierra Club and a lifelong environmental activist, presents humanity’s extinctions and adaptations from A to Z. He starts with the axolotl – which has the power to regrow limbs, and even its heart, if injured – to show the perils of synthetic new habitats.