New Yorkers, please clear your calendars for this amazing event!
This year is the 10th anniversary of the Media That Matters Film Festival. This amazing organization has been spreading awareness about the critical social, political and environmental issues of our time through the power of independent film. They’ve reached over 10 million viewers, and they’ve provided an important platform for young and emerging storytellers to have their voice heard on a global stage. So if you’re in the area, please come out and support spreading awareness through the power of film. Read more...
The honest answer to that question is maybe. “Future Friendly” P&G’s new sustainability platform will set out to save water, save energy, reduce waste and make sure products are sustainability manufactured. But for those true greenies out there this may not be enough to win you over yet.
Future Friendly demonstrates that no brand can afford to not have a strategy for sustainability.
Over the last 20+ years non-profit organizations have forged great partnerships with corporations. The ability to raise money at the scale of the problem while helping a brand align its self with a great cause has been unavoidable. Many refer to this type of marketing as Cause Marketing. Read more...
Fortune magazine must not have known what they were getting themselves into when they commissioned cartoonist Chris Ware to create a cover for the May issue of their publication. We can only assume they expected the clever, mild-mannered satire of New Yorker-ish poodles and pigeons. Read more...
On the heels of the “discovery” by Gizmodo of the new iPhone in a bar in Redwood City, we thought it an “appt” time to provide a run-through of the myriad sustainability-themed iPhone apps available for download. We’ve categorized them all into three buckets: 1) Apps that actually do something green, 2) Apps that show you how to do something green, 3) Newsy apps, and 4) Just for fun apps (like farting cows.) Some are free, but all are an affordable way to tinker with sustainable lifestyles while waiting in line at the grocery store or sitting on the train – filling your downtime teaching yourself how to be a well-oiled, stealth green consumer machine. App-happy iPhone-clutter people beware of the below: Read more...
Saatchi & Saatchi S is mentioned with a quote from Adam Werbach in an Earth Day Adage article this week: “Earth Day is 40 Years Old, What Headway Have We Made”. Jack Neff tallies up what’s come of the industry’s green movement:
BATAVIA, Ohio (AdAge.com) — It’s been 40 years since the first Earth Day sent generations of marketers on a long journey toward ever-bigger April green-marketing campaigns and almost four decades since a weeping Iron Eyes Cody implored Americans to “Keep America Beautiful.” Read more...
April 21, 2010: Chicago’s Curie Metropolitan High School seniors adopt a personal sustainability practice to shave just two minutes off of their daily showers…next up, all 3,600 students at the school!
During Curie Metropolitan High School’s first all-school Earth Day celebration, Saatchi & Saatchi S’s Chicago office presented it’s “Do One Thing DOT: Small Actions equal Big Impact” presentation. During the presentation, it was evident these students “got it!” After walking through how just two minutes could save more than 5 million gallons of water if all Curie students adopted this practice for a year, one of the students yelled out “Yo! Just Two Minutes! Ask Me About it!”. The students took out their cell phones and texted friends and some updated their Facebook statuses. Five senior student members of the school’s Forefront leadership team will be turning this into a school-wide campaign as their way to give back before going onto bigger and better things at several local colleges and universities. 90 New DOTS were adopted during the day. Read more...
Since the first Earth Day took place 40 years ago, we have all been hard at work moving people towards new behaviors, and consumers toward new products and services, that help to sustain the quality of life on our planet.
Are we too wired? Would we be outdoors more if we were online less? What are the impacts our digital world have on our health, our psyches, our environment? Adbusters invites the global online community to ponder these philosophical questions unplugged this week during a global movement they’re calling Digital Detox Week. Here are three things you can do this week to take part: 1) Take a “Zen Moment” of self-reflection, and reflection on your relationship with “the box” before you switch it on in the morning; 2) Slow Down your rapid post-post-modern pace and take some time to smell the roses; 3) Reconnect with friends and family in real-space, not cyber space, and preferably outdoor space. Read more...
Here’s a great piece from the WSJ on the emerging field of “practice placement”. We’re proud that we work with a number of the companies featured in this, including NBCUniversal.
By Amy Chosick
In just one week on NBC, the detectives on “Law and Order” investigated a cash-for-clunkers scam, a nurse on “Mercy” organized a group bike ride, Al Gore made a guest appearance on “30 Rock,” and “The Office” turned Dwight Schrute into a cape-wearing superhero obsessed with recycling.Read more...
New Yorkers, please clear your calendars for this amazing event!
On the heels of the 
April 21, 2010: Chicago’s Curie Metropolitan High School seniors adopt a personal sustainability practice to shave just two minutes off of their daily showers…next up, all 3,600 students at the school!
Since the first 
Are we too wired? Would we be outdoors more if we were online less? What are the impacts our digital world have on our health, our psyches, our environment? 
