Endorsements

“In Strategy for Sustainability, Werbach shows us how sustainability moves beyond compliance-oriented “green” initiatives to become a key strategy for achieving both competitive advantage and meaningful change. By integrating a systems perspective into business practice and priorities, Werbach lays out a compelling new model for building core business strategy. “
Gene Kahn, VP, Global Sustainability Officer, General Mills Inc.

“In today’s complex, resource-constrained and connected world, if we don’t have a strategy for sustainability, we don’t have a strategy for business. ”
Jim Rogers, Chairman, President and CEO of Duke Energy

“By applying the laws of nature to the laws of business, Werbach provides a trailmap that any enterprise or entrepreneur can follow to become a surer, more nimble traveler as our economy enters uncharted terrain.”
Seth Goldman, Co-founder and Tea-EO of Honest Tea

“Werbach has cleared away the fog that obscures our path forward in business and industry. Business people, read this book to gain clarity of thought and purpose about your own personal role in assuring our planet’s livable future.”
Ray Anderson, Founder and Chairman, Interface, Inc.

“This distillation of compelling stories and business wisdom shows how to lead a firm’s durable transition to making sense, making money, and making a difference. Werbach’s clarity, wit, and insight will help inspire and inform the next industrial revolution.”
Amory B. Lovins, Chairman and Chief Scientist, Rocky Mountain Institute

“Werbach’s thoughtful approach provides a useful perspective to companies looking to reimagine their opportunities. Business has the opportunity to make real, sustainable change, and this book will help chart the course.”
Kindley Walsh-Lawlor, Senior Director, Global Responsibility, Gap Inc.

“Clearly, ‘business as usual’ is no longer a viable option. Werbach has been seeking alternatives for some time now, and Strategy for Sustainability is the marvelous result–with the practical insights we need to create a more resilient economy.”
Aron Cramer, President and CEO, Business for Social Responsibility

“From boardroom to copy room, no matter the size or the industry, this book lays out a convincing case for a new approach to corporate sustainability that is crucial for our long-term prosperity.”
Mindy S. Lubber, President, Ceres

“This book is packed with wisdom and inspiration, and provides practical insights and lessons for all types of companies. Adam understands both business and human nature, and this powerful combination allows him to reveal the value of moving beyond compliance to true sustainability.”
Harriet Hentges, VP, Corporate Responsibility and Sustainability, Ahold USA

“Strategy for Sustainability will help define a new era of capitalism—one that addresses the social, economic, environmental, and cultural challenges facing our world today. Using his deep knowledge of environmental issues and his experience as an advocate, Adam presents a compelling argument that should inspire all executives to hold their corporations accountable to a higher standard for sustainability.”
Liz Maw, Executive Director, Net Impact

“Strategy for Sustainability provides a gameplan that anyone —Fortune 500 CEO, small business owner, or serial entrepreneur—can follow to help their business win for the long term.”
Andrew Beebe, Managing Director, Suntech Energy Solutions

“Business as usual won’t work anymore—for business, or society. The planet can’t support it, and the people won’t allow it. Fortunately, Werbach has written a step-by-step guide for companies that want to reorient and thrive. CEOs, read this book!”
Justin Ruben, Executive Director, MoveOn.org

“Adam’s book reminded me why I got into business in the first place, and helped me think through how GOOD should be run going forward.”
Ben Goldhirsh, CEO and Cofounder, GOOD Magazine

“Adam’s view of true responsibility in business is a refreshing and well-articulated look at what we as companies have already started doing for our planet and our communities, and how we can keep learning to do things differently. Strategy for Sustainability is a practical and actionable guide for companies looking to create a better future for themselves and for the world.”
Joshua Scott Onysko, CEO and Founder, Pangea Organics

“In Strategy for Sustainability, Adam Werbach distills sustainable business principles to the core and inspires the reader to act—now! His voice is refreshing, direct, and visionary. Once the nation’s leading environmental youth activist, Adam is now a leading driver of sustainable business.”
Jeff Mendelsohn, CEO, New Leaf Paper

“In the venture capital community, we’re seeing companies leverage a strategy for sustainability to create a core competitive advantage in the marketplace.”
Josh Becker, Founder and General Partner, New Cycle Capital

“Just like the people of New Orleans so eloquently portrayed in the opening pages of Adam Werbach’s manifesto, people in my own South Bronx and places like it everywhere have been the victims of the same short-sighted ‘planning.’ Strategy for Sustainability gives me hope that decision makers at all levels will look ahead before they act, and make choices we can all be proud of. Thank you Adam!”
Majora Carter, urban revitalization strategist

“Adam Werbach’s pragmatic framework for rethinking traditional approaches to business strategy is both timely and necessary. Werbach creates an alternative storyline for the future of business and its potential transformative role in society.  His business manifesto offers an original blueprint towards a sustainable future.” 

Ian Yolles, Former Vice President, Marketing and Brand Communications, Nau