Campaigns
"Sustainability is now a must-do for brands instead of a nice-to-do. It now goes beyond legal obligation and compliance to commercial imperative. Sustainability goes beyond the environment. It applies equally to economics, society and culture too. Make it True Blue. Keep it real."
- Richard Myers, Creative Director Global Culture, Saatchi & Saatchi
Toyota Auris joins the Hybrid Family
Agency: Saatchi EMEA
Category: educate,moving forward
original post (http://championsleague.saatchi-ch.com/?p=613)
After Prius, Toyota have now taken their full-hybrid system and put it in their new, good looking hatchback; the result is the new Auris Hybrid (or “Auris HSD”). The first full-hybrid powertrain in the C-Segment (Golf segment). Thanks to Hybrid Synergy Drive technology the car’s energy is literally recycled as you drive and store it in the car’s battery system. Read more...
A Glass Of Water
Agency: Saatchi & Saatchi Sweden
Category: Engage, Moving Forward
Harmony – Toyota Prius
Agency: Saatchi & Saatchi Los Angeles
Category: Moving Forward
United Neighbors – BGH
Agency: Del Campo/Nazca Saatchi & Saatchi, Argentina
Category: Engage
You Can – Sony Foundation
Agency: Saatchi & Saatchi Australia
Category: Educate
Types of True Blue Campaigns
Educate – Empowers people with knowledge
Engage – Empowers people to act
Moving Forward – Campaigns that demonstrate leadership and innovation