Campaigns
"Sustainability is now a must-do for brands instead of a nice-to-do. It now goes beyond legal obligation and compliance to commercial imperative. Sustainability goes beyond the environment. It applies equally to economics, society and culture too. Make it True Blue. Keep it real."
- Richard Myers, Creative Director Global Culture, Saatchi & Saatchi
- Richard Myers, Creative Director Global Culture, Saatchi & Saatchi
Biggy – Praja.org
Agency: Saatchi & Saatchi MumbaiCategory: Educate
Win One Give One – Betty Crocker
Agency: Saatchi & Saatchi New YorkCategory: Engage
Lick Your Lids – Yoplait
Agency: Saatchi & Saatchi New YorkCategory: Engage
Types of True Blue Campaigns
Educate – Empowers people with knowledge
Engage – Empowers people to act
Moving Forward – Campaigns that demonstrate leadership and innovation
