Congratulations to Saatchi Sweden for winning Best Green Mixed Media Award

(Integrated)
for their “Toyota Glass of Water”

November 16th Adam is honored and named to the Advertising Hall of Achievement

in NYC

There are few challenges that compare to the Israeli & Palestinian conflict. Many people offer pessimistic views of any viable solution. That is why Saatchi & Saatchi Tel Aviv helped to launch the Impossible Brief. The Impossible Brief was borne out of the BBR Group, a collection of creative agencies which includes both Israeli Jews and Arabs. Together, they wanted to help bring their communities closer together, to use creativity as a force for positive social change in a politically troubled region. In a culture that believe nothing is impossible this is a brief worthy of that belief.  Read more...

Oct 21 2010, 4:50 PM ET By Adam Werbach in The Atlantic

Chevron’s decision to launch a splashy ad campaign with the tagline “We Agree” was hardly the first time that a global energy company has spent millions of dollars trying to enhance positive perceptions of their brand by pivoting away from public opposition. But it may be one of the last times that we see energy companies trying to saddle up to members of the public as if they were a potential date at a Georgetown bar.  Read more...

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Adam’s Recent post in the Atlantic

Oct 4 2010, 10:08 AM ET 6

Small homes are a part of the character of San Francisco. So when the owners of the largest residential lot in the city announced their plans to increase the footprint on their nearly one acre property, the neighbors went to battle. Located in Monterey Heights, the “Asian Beverly Hills” of San Francisco, the home belongs to the Chinese Consulate, and is therefore afforded special protections by the Vienna Convention on Diplomatic Relations. The diplomatic mission could do as they pleased. Still, they pursued a diplomatic solution to help appease their neighbors, and soon after began construction on a seven-bedroom, two-bathroom, two-sitting room and two-tearoom add-on to the compound.  Read more...

Adam Werbach is thinking about the plight of the axolotl, an impossibly cute salamander that is going extinct in the wild. There are fewer than 1,000 of the small blue-eyed creatures living in a lake in Mexico. Yet it can be ordered online for home fish tanks.

In a new hand-bound illustrated book, “Extinction/Adaptation,”

Werbach, the former head of the Sierra Club and a lifelong environmental activist, presents humanity’s extinctions and adaptations from A to Z. He starts with the axolotl – which has the power to regrow limbs, and even its heart, if injured – to show the perils of synthetic new habitats.  Read more...

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Summer’s Officially Over: What Did It Show Us About Climate Change?

By Adam Werbach

After my recent column on how big business is coming together to defend global warming legislation

in California, I was overwhelmed by the number of notes I received asking about the state of the global warming debate. The United Nations Framework Convention on Climate Change is in shambles, the U.S. Senate is stymied, and the public is losing confidence that climate change is real. But this past summer’s crazy weather may be changing some minds.  Read more...

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Here’s a new piece I’ve written for The Atlantic — I’ve pasted it below — you can see the original here

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Cracking the Corporate Anti-Regulatory Consensus

By Adam Werbach

Could the closely watched ballot vote to repeal AB32, California’s landmark global warming emissions law, signal a historic shift in the corporate coalition? The battle appears to be the latest front in the war of the emerging clean economy against the incumbents.  Read more...

To attack big environmental problems, start with small steps. So says Adam Werbach—activist, author, advertising man and one of the more interesting people working in the sustainability movement today. Werbach is the former president of the Sierra Club, the author of Strategy for Sustainability: A Business Manifesto

and the chief executive of Saatchi & Saatchi S , a sustainability consulting firm that’s part of the global communications giant Publicis. He’s worked for Wal-Mart, Procter & Gamble and Frito Lay, among others.  Read more...

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CSR Minute, the daily video digest of the most relevant sustainability and CSR news and happenings from 3BL Media , interviews Adam Werbach, Global CEO, Saatchi & Saatchi S. Werbach talks about what sustainability really means, how a “blue” framework for sustianability goes beyond the traditional “green” one, and how to integrate “blue” sustainability efforts into any company. Watch the report here.