Consumers are experiencing “green fatigue” and need to be shown the benefits of going green, Adam Werbach, CEO of Saatchi & Saatchi, told CNBC. Jacqueline Novogratz, CEO of Acumen Fund, joined the discussion.

Saatchi & Saatchi S named one of the most innovative companies in advertising and marketing by Fast Company. Read more at Fast Company

“Environmentalists and climate change contrarians (though no one denied the reality of global warming) squared off last night over the issue during a debate. Arguing that climate change must be halted: journalist and would-be politician Oliver Tickell; former Sierra Club president and environmental consultant Adam Werbach of public relations firm Saatchi & Saatchi; and consultant and business school professor L. Hunter Lovins of Natural Capitalism Solutions.” Read more at Scientific American

Article by Adam Werbach. “Particularly in these tough economic times, it’s critical that we address the basic needs of people first, ideally by saving them money through sustainable innovations. But I have no time for 800-thread count recycled organic bamboo sheets right now. It’s an excellent green innovation, but surely not Blue. We are preparing for a world with 9 billion people, and we already have plenty of suffering on the planet to deal with.” Read more at Environmental Leader

Article by Adam Werbach. “In a few short years, sustainability has gone from the fringes right to the heart of business purpose. Sustainability is affecting business strategy on every level and from many directions: increased competition, the drive for innovation and differentiation, a tougher regulatory environment, and pressure from consumers who demand green credibility on the one hand but are deeply cynical of corporations’ “green” credentials on the other.” Download full article here

Article by Adam Werbach. The green movement has had a massive impact on people’s attitudes toward our planet. Awareness of the problems we face has skyrocketed. Perhaps it was the catalytic effect of An Inconvenient Truth, or the doubling of gas prices. Maybe it was an unpopular war of choice, or the loss of a great American city. But despite all of this attention, most people are not engaged. Read more at guardian.co.uk

Article by Adam Werbach. After spending most of my life as a full-time environmentalist, I declared in 2004 that environmentalism was dead, unable to effectively work at the scale of the problems we faced. Since that time, I’ve been on a journey across the planet to find the next stage of ideas that can help catalyze a new movement to build the world we want. As I’ve traveled, my field of vision has expanded. Read more at San Francisco Chronicle

In 2004, former Sierra Club President Adam Werbach made by a splash by asking, “Is environmentalism dead?” In a speech to the Commonwealth Club in San Francisco, he critiqued his own work as an environmentalist and suggested that the environmental movement was ill-suited to solve the challenge of global warming. Much lively debate and serious reflection ensued. Read more at Grist.org

Ex-Sierra Club head Adam Werbach is busy “greening” Wal-Mart. Some former friends and colleagues say it’s rearranging deck chairs on the Titanic, but is it possible he’s onto something? Wal-Mart, [Werbach] maintains, is not only sincere in its efforts to attain sustainability, but is uniquely innovative in its pursuit of that goal. Moreover, because of its size, even the most incremental improvements the organization makes result in enormous benefits for the environment. Read more at San Francisco Chronicle

Once the youngest president of the Sierra Club, Adam Werbach used to call Wal-Mart toxic. Now the company is his biggest client. Does the path to a greener future run through Bentonville? For Wal-Mart, winning over Werbach is a critical part of its battle to redefine itself as environmentally progressive. Read more at Fast Company