Do One Thing - DOT
Saatchi & Saatchi believes that sustainability is driven from consumers-up, not companies down, and the heart of True Blue is to inspire people to make the best choices for themselves and for the planet.
Each person is encouraged to choose one thing to pursue regularly. It can be anything from cycling to work or doing laundry with cold water. We call this DOT - Do One Thing. One person's DOT may stand alone, but connect a billion DOTs together and you'll see a movement of change happening.