Adam’s Tweets: November 1-15, 2011

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Of bees and business…
A picture is worth US$4,338,500.00
Morocco pushing hard for hydro-wind.
Alaskan Airlines using waste biofuel on 75 flights.
Repair or replace an appliance? Infographic. 1
Microsoft advertises their vision for 2020.
Beautiful — video essay  - a murmuration of starlings.
The climate clock is ticking down…

Adam’s Tweets: October 16-31, 2011

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Undead zombie stars.
Exodus, peak floods, and crocodiles. Tragic floods in Bangkok.
Wintertime droughts increasingly common in the Mediterranean region
An extinction worth celebrating.
Apple plans solar array for its North Carolina iCloud data center
Americans value Hawaii’s coral reefs at nearly $40B per year.
Skeptical research confirms global warming, again.

The False Gospel of Green Marketing


Adam’s latest from the Guardian. Join the conversation


The companies that are the heaviest resource depleters are often the first to declare how ‘sustainable’ their practices are.

Adam’s Tweets: October 1-15, 2011

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Pirates never learn. Still foiled by message in a bottle.
NYC, smell-mapped.
Anyone read The Information, by James Gleick?
Getting arrested at a protest? There’s an app for that.
The social media brandsphere. Infographic.
That was fast. BP allowed back into bidding for gulf oil permits.
Lemony Snicket responds to Occupy Wall Street #ows

Adam’s Tweets: September 16-30, 2011


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Smaller tanks make fish mean.
Wildlife poachers sinking to new lows.
Maldives targeting 60% solar by 2020.
Spanish researchers have designed an anti-magnet.
One million more US children living in poverty since 2009.
How upright windfarms make wind energy more viable.
Companies still fear long paybacks on efficiency.
Young innovators being silenced by student debt.

New Strategy for Sustainability Newsletter Coming Shortly


After a hiatus this summer, I’m getting together a new issue of the monthly Strategy for Sustainability newsletter. Sign up on the site and you’ll receive a newsletter monthly, highlighting trends and signposts in our collective quest to help companies become a driving force for sustainability.

I hope you enjoy it. Let me know if there’s anything in particular you’d like to see.


Check out the Eden Project


Has anyone visiting the Eden Project in Cornwall? Built out of an abandoned mine, it claims to be the world’s largest greenhouse.

The Eden Project in Cornwall

Adam’s Tweets: August 16-31, 2011


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The many uses of the male fiddler crab’s giant claw.
Michelle Bachmann would consider drilling in the ‘glades.
Visual versus auditory learning a myth?
Climate relicts like this can teach us about adapting to climate change.
The brains of bilingual babies.
The economics of community solar gardens.

Pepsi vs. Wall Street

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Pepsi vs. Wall St.: Why Should a Soda Company Try to Be ‘Good for You’?
By Adam Werbach
Can a multinational company be an innovative force for good in a world of corporate bean-counters and hard-nosed investors? A brown sugary soda maker is teaching us how.
There is a new Pepsi ad you’ve likely seen where Santa Claus is getting down with his elves on a tropical island. Dressed in a tacky Hawaiian shirt, he saunters up to a tiki bar and orders a Pepsi. “But Mr. Claus, I thought you had a deal with … you know!” the bartend asks. “I’m on vacation,” St. Nick says with a wink and a fist bump.

The ad seems harmless enough. But it actually represents an important step for Pepsi and a dangerous inflection point for corporate social responsibility and social media causes. That sounds histrionic. It’s not.

Adam’s Tweets: August 1-15, 2011

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Save the gorillas game on Facebook.
Somali refugee camps in Kenya swell past 400,000 people.
Extreme symbiosis. Bugs within bugs. Cool.
Tough times, but the search for extraterrestrial life continues.
US Army is a growing investor in renewables.
Could fracking be worse than coal? Probably not. But still…