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Adam’s Tweets: November 1-15, 2011

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Follow Adam

on Twitter.

Of bees and business… http://bit.ly/tidkMS
A picture is worth US$4,338,500.00 http://bit.ly/s77Sks
Morocco pushing hard for hydro-wind. http://bit.ly/sPScZY
Alaskan Airlines using waste biofuel on 75 flights. http://bit.ly/tZF2Xa
Repair or replace an appliance? Infographic. http://bit.ly/u7N1O 1
Microsoft advertises their vision for 2020. http://bit.ly/vyZPmr
Beautiful — video essay  - a murmuration of starlings. http://bit.ly/uNbqfV
The climate clock is ticking down… http://bit.ly/s6MWjT

Adam’s Tweets: October 16-31, 2011

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Get’s Adam’s Tweets in real-time.
Undead zombie stars. http://t.co/0UAbmXNr
Exodus, peak floods, and crocodiles. Tragic floods in Bangkok. http://t.co/TgYt65QM
Wintertime droughts increasingly common in the Mediterranean region http://t.co/haQ5CmSE
An extinction worth celebrating. http://t.co/RA7rWCN9
Apple plans solar array for its North Carolina iCloud data center http://t.co/QVBBNjwN
Americans value Hawaii’s coral reefs at nearly $40B per year. http://t.co/bdy3iI07
Skeptical research confirms global warming, again. http://t.co/8DdAKl9H

The False Gospel of Green Marketing

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Adam’s latest from the Guardian. Join the conversation

.

The companies that are the heaviest resource depleters are often the first to declare how ‘sustainable’ their practices are.

Adam’s Tweets: October 1-15, 2011

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Follow @adamwerbach

on Twitter.

Pirates never learn. Still foiled by message in a bottle. http://t.co/LXurde5L
NYC, smell-mapped.  http://t.co/OnLyFLSc
Anyone read The Information, by James Gleick? http://t.co/N1qElXSY
Getting arrested at a protest? There’s an app for that. http://t.co/ar8tl31V
The social media brandsphere. Infographic. http://t.co/JKGQmVfE
That was fast. BP allowed back into bidding for gulf oil permits. http://t.co/YLnlW0a6
Lemony Snicket responds to Occupy Wall Street #ows  http://t.co/nyBsb54o

Adam’s Tweets: September 16-30, 2011

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Follow Adam on Twitter: www.twitter.com/adamwerbach

Smaller tanks make fish mean. http://t.co/CEyRIaEV
Wildlife poachers sinking to new lows. http://t.co/1YLC7ljz
Maldives targeting 60% solar by 2020. http://t.co/2Exuo0iI
Spanish researchers have designed an anti-magnet. http://t.co/vxoC098h
One million more US children living in poverty since 2009. http://t.co/q2WyfK3p
How upright windfarms make wind energy more viable. http://t.co/VHgKZ1an
Companies still fear long paybacks on efficiency. http://t.co/As4VLVIm
Young innovators being silenced by student debt. http://t.co/JjGtKdA5

New Strategy for Sustainability Newsletter Coming Shortly

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After a hiatus this summer, I’m getting together a new issue of the monthly Strategy for Sustainability newsletter. Sign up on the site and you’ll receive a newsletter monthly, highlighting trends and signposts in our collective quest to help companies become a driving force for sustainability.

I hope you enjoy it. Let me know if there’s anything in particular you’d like to see.

Adam

Check out the Eden Project

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Has anyone visiting the Eden Project in Cornwall? Built out of an abandoned mine, it claims to be the world’s largest greenhouse.

http://www.edenproject.com/

The Eden Project in Cornwall

Adam’s Tweets: August 16-31, 2011

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Get Adam’s tweets in real-time by following @awerbach

on Twitter.

The many uses of the male fiddler crab’s giant claw. http://t.co/zd5WML3
Michelle Bachmann would consider drilling in the ‘glades.  http://t.co/yYT2KHW
Visual versus auditory learning a myth? http://n.pr/pG163q
Climate relicts like this can teach us about adapting to climate change. http://t.co/aOb5gXT
The brains of bilingual babies. http://t.co/pRkYDqj
The economics of community solar gardens. http://t.co/7BJReBL

Pepsi vs. Wall Street

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Pepsi vs. Wall St.: Why Should a Soda Company Try to Be ‘Good for You’?
By Adam Werbach
Can a multinational company be an innovative force for good in a world of corporate bean-counters and hard-nosed investors? A brown sugary soda maker is teaching us how.
There is a new Pepsi ad you’ve likely seen where Santa Claus is getting down with his elves on a tropical island. Dressed in a tacky Hawaiian shirt, he saunters up to a tiki bar and orders a Pepsi. “But Mr. Claus, I thought you had a deal with … you know!” the bartend asks. “I’m on vacation,” St. Nick says with a wink and a fist bump.

The ad seems harmless enough. But it actually represents an important step for Pepsi and a dangerous inflection point for corporate social responsibility and social media causes. That sounds histrionic. It’s not.

Adam’s Tweets: August 1-15, 2011

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To get Adam’s tweets in real-time, follow @adamwerbach

on Twitter.

Save the gorillas game on Facebook. http://t.co/hJWp7tc
Somali refugee camps in Kenya swell past 400,000 people. http://t.co/RSiZs9Q
Extreme symbiosis. Bugs within bugs. Cool. http://t.co/8PR4Dv3
Tough times, but the search for extraterrestrial life continues. http://t.co/tfF1usx
US Army is a growing investor in renewables. http://t.co/8wTaIcW
Could fracking be worse than coal? Probably not. But still… http://t.co/5pdWW2x