December 2, 2011 | Posted by Factopia
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November 2, 2011 | Posted by Factopia
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No Comments
October 25, 2011 | Posted by Factopia
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2 Comments
Adam’s latest from the Guardian. Join the conversation
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The companies that are the heaviest resource depleters are often the first to declare how ‘sustainable’ their practices are. Read more...
October 21, 2011 | Posted by Factopia
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October 7, 2011 | Posted by Factopia
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5 Comments
October 2, 2011 | Posted by admin
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3 Comments
After a hiatus this summer, I’m getting together a new issue of the monthly Strategy for Sustainability newsletter. Sign up on the site and you’ll receive a newsletter monthly, highlighting trends and signposts in our collective quest to help companies become a driving force for sustainability.
I hope you enjoy it. Let me know if there’s anything in particular you’d like to see.
Adam
October 2, 2011 | Posted by Adam
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4 Comments
Has anyone visiting the Eden Project in Cornwall? Built out of an abandoned mine, it claims to be the world’s largest greenhouse.
http://www.edenproject.com/
The Eden Project in Cornwall
September 23, 2011 | Posted by Factopia
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4 Comments
August 30, 2011 | Posted by Factopia
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1 Comment
Pepsi vs. Wall St.: Why Should a Soda Company Try to Be ‘Good for You’?
By Adam Werbach
Can a multinational company be an innovative force for good in a world of corporate bean-counters and hard-nosed investors? A brown sugary soda maker is teaching us how.
There is a new Pepsi ad you’ve likely seen where Santa Claus is getting down with his elves on a tropical island. Dressed in a tacky Hawaiian shirt, he saunters up to a tiki bar and orders a Pepsi. “But Mr. Claus, I thought you had a deal with … you know!” the bartend asks. “I’m on vacation,” St. Nick says with a wink and a fist bump.
The ad seems harmless enough. But it actually represents an important step for Pepsi and a dangerous inflection point for corporate social responsibility and social media causes. That sounds histrionic. It’s not. Read more...
August 30, 2011 | Posted by Factopia
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