There are few challenges that compare to the Israeli & Palestinian conflict. Many people offer pessimistic views of any viable solution. That is why Saatchi & Saatchi Tel Aviv helped to launch the Impossible Brief. The Impossible Brief was borne out of the BBR Group, a collection of creative agencies which includes both Israeli Jews and Arabs. Together, they wanted to help bring their communities closer together, to use creativity as a force for positive social change in a politically troubled region. In a culture that believe nothing is impossible this is a brief worthy of that belief. Read more...
Chevron’s decision to launch a splashy ad campaign with the tagline “We Agree” was hardly the first time that a global energy company has spent millions of dollars trying to enhance positive perceptions of their brand by pivoting away from public opposition. But it may be one of the last times that we see energy companies trying to saddle up to members of the public as if they were a potential date at a Georgetown bar. Read more...
Across the United States and around the world, future business leaders are working on a new business plan. They believe in business but most of all they believe business can make the world a better place. They are expanding the meaning of profit and they believe they can win.
Small homes are a part of the character of San Francisco. So when the owners of the largest residential lot in the city announced their plans to increase the footprint on their nearly one acre property, the neighbors went to battle. Located in Monterey Heights, the “Asian Beverly Hills” of San Francisco, the home belongs to the Chinese Consulate, and is therefore afforded special protections by the Vienna Convention on Diplomatic Relations. The diplomatic mission could do as they pleased. Still, they pursued a diplomatic solution to help appease their neighbors, and soon after began construction on a seven-bedroom, two-bathroom, two-sitting room and two-tearoom add-on to the compound. Read more...
Adam Werbach is thinking about the plight of the axolotl, an impossibly cute salamander that is going extinct in the wild. There are fewer than 1,000 of the small blue-eyed creatures living in a lake in Mexico. Yet it can be ordered online for home fish tanks.
Werbach, the former head of the Sierra Club and a lifelong environmental activist, presents humanity’s extinctions and adaptations from A to Z. He starts with the axolotl – which has the power to regrow limbs, and even its heart, if injured – to show the perils of synthetic new habitats. Read more...
in California, I was overwhelmed by the number of notes I received asking about the state of the global warming debate. The United Nations Framework Convention on Climate Change is in shambles, the U.S. Senate is stymied, and the public is losing confidence that climate change is real. But this past summer’s crazy weather may be changing some minds. Read more...
Could the closely watched ballot vote to repeal AB32, California’s landmark global warming emissions law, signal a historic shift in the corporate coalition? The battle appears to be the latest front in the war of the emerging clean economy against the incumbents. Read more...
Here is a new add for the new Nissan Leaf. It is a climate change narrative we have all seen before-with a twist. Can the polar bear move enough people to buy a car. Or is this just another creative execution that simplifies the reasons why someone would buy a product of the future. We’ll let you decide for yourself.
The spread of exotic species is familiar by now to most people on the planet. Global commerce has only increased the speed of travel of invasive plants and animals that crowd out the native flora and fauna. The costs can be almost incalculable. Read more...
