A new twist on cause marketing “Win One Give One.” Kids enter to win a computer using a code on their box of Fruit Snacks…if they win Betty Crocker will donate a computer to a kid in Africa. This campaign has already led to the donation of thousands of laptops to kids in Africa. These computers come from a partnership between General Mills and One Laptop Per Child
. You have to tip your hat to the planners at Saatchi NY who understand that kids want to give and get in equal amounts (okay sometimes get a little more). Read more...
in East Antarctica in the last month. Scientists fear that it may wedge near a continent and in so doing affect ocean circulation patterns in the Atlantic and Southern Oceans.
, “The iceberg, roughly the size of Luxembourg, broke off earlier this month from the 100-mile long Mertz Glacier Tongue, which juts into the Southern Ocean. The iceberg was created, in part, because an even larger iceberg — 60 miles long — rammed into the Mertz Glacier Tongue and dislodged the Luxembourg-sized slab of ice, which is 1,300 feet thick.” Read more...
If you’ve learned a lot about leadership and making a movement, then let’s watch a movement happen, start to finish, in under 3 minutes, and dissect some lessons:
A leader needs the guts to stand alone and look ridiculous. But what he’s doing is so simple, it’s almost instructional. This is key. You must be easy to follow! Read more...
.) But one theme they certainly didn’t share is sustainability. Sustainability definitely got the short end of the stick: which shouldn’t surprise you. If you were a company and you were making the largest media investment of your fiscal year on the Superbowl, the demographics might not align enough for you to invest in “green.” Well, for two ads this year those demographics did align, and while they took on the complicated topic of environmental sustainability, neither of them did it much justice. Read more...
We are very excited at Saatchi & Saatchi S to introduce our new non-profit partner, Alliance for Climate Education, ACE. ACE specializes in bringing the science of climate change to high school students across the country. They are an organization that is sharp, quick and on the rise. Below is a post from them illustrating their experience at the X-Games this past weekend in Aspen ColoradoRead more...
