June 12, 2012 | Posted by Factopia
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Adam Werbach and Andrew Bryson from
Saatch & Saatchi S recently undertook a remarkable trip to India. Over the course of their journey – intended to be a speaking tour – both realized they were learning far more than they were teaching. The end result suggests that Indian business holds many lessons for anyone concerned with tackling the challenges of sustainability in a highly populated, resource constrained world.
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April 30, 2012 | Posted by Factopia
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By Julian Borra, Executive Creative Director Saatchi & Saatchi S
One day little Charmin bear went into the woods to see what he could find
After a few hours of mischief-making, bee-chasing, the odd monster truck meeting and general bear type activity…
Little Bear needed to do what bears also do in the woods
So he sat down to attend to his business.
But all was not well in the woods that day… because… Read more...
April 2, 2012 | Posted by Factopia
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Julian Borra, Executive Creative Director, Saatchi and Saatchi S
What is the environmentally-degraded, resource-ripped, over-populated over-consuming world coming to? Blue blooded sustainability gurus and visionaries – the voices in the consumer wilderness, getting into bed with the evil and emollient mad men and women of Madison Avenue’s hidden persuaders. What on earth are the Savonarolas of the new sustainable world thinking, getting cosy with what some would have us believe are the architects of the monstrous and dreadful consumption that infects the lungs of our wheezing planet? Read more...
March 27, 2012 | Posted by Factopia
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March 5, 2012 | Posted by Factopia
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4 Comments
Sustainability – The longest 4-letter word in the beautiful world of Brand?
If you’re in the business of trying to bring sustainability alive in the branded world try this simple test…walk into a room full of your most excited and highly creative brand people while they’re cooking up mischief for some exceptional experience, wait for a pause in the mayhem, and then quietly ask how you might build sustainability into the brand’s DNA and watch what happens. Read more...
February 15, 2012 | Posted by Factopia
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3 Comments
Riddle me this!
Acronym madness, gobble-de-gook and the death of the everyday climate conversation
The recent COP 17
shin-dig in Durban may eventually come to be recognized by historians not only as the moment when some small yet profound steps forwards were made but also as the moment when the world of specialist and expert advisors and their climate debate finally collapsed into acronym madness.
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February 7, 2012 | Posted by Factopia
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5 Comments
January 6, 2012 | Posted by admin
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1 Comment
As the backlash against smart meters in California continues, Europe
is plowing ahead with large new installations of smart meters.
Recently the California Public Utilities Commission gave consumers the chance to “opt-out” of getting a smart meter from their energy utility. Some consumers have concerns that smart meters will allow utilities to improperly manipulate billings, other consumers are concerned about the electro-magnetic releases of the new meters. Read more...
January 6, 2012 | Posted by Factopia
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December 5, 2011 | Posted by Factopia
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